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What can the U.S. Congress teach us about the
electronic mail overload?
Your electronic
mailbox is filling up right now. So are the electronic mailboxes
of Congresspeople. The overload is so great that the Congress
Online Project compiled a report on how bad the problem was and
what Congress could do. The report is available at http://www.congressonlineproject.org/
and offers practical suggestions for both the technical and the
human issues raised by the crushing weight of the
electronic-mail inbox.
Where to Start Your Analysis
When you are considering your electronic mail system, you can
look at four critical points in the process. They include
1)how mail comes to you;
2) how it is handled before you see it (this includes filtering
and automatic deletion);
3) how you actually access the data in the mail (this includes
file compatibility); and
4) how you respond to the mail. The report noted five
challenges that electronic mail presents. It is, by nature,
electronic so it is easy to modify without a trace. The ease of
using it has made electronic mail a growing medium for idea
exchange. The limited resources each of us have-in time or
frustration levels-means that everything does not always get
done. The perceived unimportance of electronic mail, and, by
extension, the perceived unimportance of the persons handling it
(technicians, system administrators) has led to a benign neglect
of the attention people place on a fast response to electronic
mail. To respond to these human and technical challenges, the
report suggests four key principles of an effective electronic
mail system. They are certainly worth our consideration for our
own systems.
Key Principles of Effective Electronic Mail:
Policy statement: This is a statement that
electronic mail is important and that it adds value to the
services we perform. This is as important for an in-house mail
system that exchanges only draft documents and research results
as it would be for a massive mail system that processes hundreds
of messages from inside and outside the office all day long.
Plan to inform by other means: If you observe
the same question repeats, consider creating a section on your
web site that has the answer and use hypertext links to it.
Frequently Asked Questions (FAQ) files are an Internet
convention you can use to advantage. Online surveys are also
available to get a read on how people are responding to your
material. If you do not have a web site, create your answer and
store it on disc for instant retrieval-with a bit of
customization, it becomes an effective response. Consider the
use of autoresponders-online utilities that respond instantly to
electronic-mail requests with stored responses.
Automate as much as possible: In addition to
using autoresponders, use filters to sort your incoming
electronic mail. Most electronic-mail programs have filtering
capability. They are a bit tedious and unforgiving because they
are based on inflexible rules. Those rules give the process the
speed you want. The two-hours-per-day I spent sorting one day's
electronic mail was cut to two seconds by using filters. It is
in your interest to automate the process because electronic
mail is becoming important, you will save substantial time,
you will save money, and you will have more opportunities for
outreach (or marketing, if that is your concern).
Respond quickly: The essence of electronic
communication is speed. People have higher expectations for
electronic communication. If you are expecting incoming
electronic mail that requires response, do arrange to check it
and respond to it. Here, the tools like autoresponders and
hypertext links to online answers provide the instant
gratification that people seek.
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